Keel

Keel is a US-focused insurance discovery and agent-connection platform designed to bring clarity, structure, and confidence to insurance decisions. It helps individuals understand complex insurance options, receive AI-personalized plan recommendations, and connect with verified insurance agents—through a single, secure experience.

At its core, Keel simplifies how people explore Health, Life, and Medicare insurance. By combining guided onboarding, intelligent questionnaires, and AI-driven analysis, the platform translates personal needs, budgets, and preferences into clear, comparable plan recommendations. Users can review suggested plans, understand trade-offs beyond price, and either self-select a plan or connect directly with an agent for expert support.